Summary
This training course teaches the principles of how profit margins are calculated and which factors influence the levels achieved. Learners are shown how to generate a price with their required margins and add the current VAT. Alternative discounting systems are explained with the resulting effects. Techniques are also shown on how to increase revenues.
Target Staff
This course is most suitable for anybody who deals with customers either face to face or over the telephone.
Who is it for?
- Any staff involved with selling products, setting prices or discounting
- Staff looking to move into a sales focused role
- Those wishing to understand how business practices impact profitability
20 Minutes of Training
What you'll learn
- To understand and calculate profit margin, net profit and return on sales
- Why you need profit margin and what influences it
- What creates a negative effect on your margin
- What factors enhance your margin
Course Benefits
This 20 minute training course will enable staff to understand what gross margins are and how they are affected. They’ll appreciate how discounting reduces profit and how this loss of income can impact a business. Lastly, they learn what can help to increase revenues to offset margin reductions.
The business will benefit from staff that appreciate the need to retain margins and resist customer and supplier pressures to discount, encouraging them to help the business maintain profits and influence buyers to select products offering higher margins.