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Selling Features and Benefits
TYPE Online Course
DURATION 45 minutes
DESCRIPTION Understand more about the value of highlighting benefits to the customer instead of merely relaying simple features.

Learning Outcome

By the end of this module you will be able to...

  • ...show how to turn product information into solutions
  • ...demonstrate a simple formula for tailoring product presentation
  • ...explain how to gain and maintain a buyers interest
  • ...define how to address client needs consistently
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